Blancpain hosts eco-minded Ocean Commitment Pop-up Exhibition

On the 65th anniversary of the launch of its iconic Fifty Fathoms dive watch, haute horology brand Blancpain hosted a special Ocean Commitment Pop-up Exhibition in Central recently.

The week-long showcase allowed watch enthusiasts an intimate look at Blancpain’s historic relationship with all things nautical, while also spotlighting its continued dedication to marine exploration and conservation.

The Ocean Commitment Pop-up also afforded attendees a first-hand look at the evolution of its Fifty Fathoms dive watch from its inception in 1953 to the latest 2018 collection. The event also marked the unveiling of an all-new BOC III version, limited to just 250 pieces worldwide.

To underscore its commitment to conservation, 1,000 Euros from every piece sold will funnelled directly into marine exploration and protection projects.