Swiss luxury brand Chopard has been historically intertwined with the prestigious Cannes International Film Festival ever since Chopard’s co-president Caroline Scheufele designed the festival’s highest prize Palme d’Or in 1997.
Since 1998, Chopard has been the official partner at the Cannes International Film Festival, and every year the haute joaillerie brand’s highly-coveted Red Carpet Collection graces the red carpet of this most high-profile event of the film fraternity.
This year, Caroline Scheufele has chosen the most pure emotion of ‘love’ as her inspiration for the 2019 Red Carpet Collection. As the theme suggests, this year the Red carpet Collection rejoices in all the diverse forms of love. From the people around us to the nature that surrounds us, from our history and culture to research and innovation, love nourishes all, and hence Chopard has paid its respect to this greatest of emotions.
To mark the opening ceremony of the Cannes Festival, Caroline Scheufele has unveiled 72 necklaces, bracelets, rings, brooches and jewellery watches that she has conceptualised for the legendary ‘Montée des Marches’ red carpet ritual: an anthem to vibrant colours and daring shapes, as well as a celebration of precious stones and rich poetic references – all culminating in the universal message of love. Check out our top picks here.