For much of its century-long history, luxury watchmaker Rolex hasn’t just wowed the haute horology world with a stunning array of cutting-edge designs, it’s also been party to some of the most significant adventures of exploration known to humankind. To celebrate this unique, adventure-driven heritage, the Swiss marque treated its legion of Hong Kong fans to a special exhibition dubbed “A Watch Born to Explore”.
While this unique showcase has travelled the world, this particular Elements-located iteration is the first time the Fragrant Harbour has featured on its itinerary. Aimed at spotlighting the brand’s involvement in these grand adventures, visitors to watch-bracelet-motifed exhibit will be treated to a series of illustrated panels and films that explore Rolex’s explorations through the ages, be it the first-ever successful summitting of Mount Everest in 1953 or deep-sea voyages to the belly of our planet.
Ample focus has also been given to several of the amazing watches that have been spawned by these experiences, including the Explorer, which was launched the same year that Tenzing Norgay and Sir Edmund Hilary climbed Everest, and its successor, the Explorer II, launched in 1971 and long the go-to timepieces for intrepid explorers the world over.
The final chapter of the interactive “A Watch Born to Explore” exhibition highlights Rolex’s latest endeavour – its newly-announced Perpetual Planet campaign, a project aimed at supporting key individuals and organisations worldwide in creating solutions to the world’s myriad environmental challenges.
The showcase, which kicked off on Thursday last week, will run for just one more day, so if you’re keen to check out these latest watches and find out more about Rolex’s Perpetual Planet programme, head to Elements mall posthaste.
A Watch Born to Explore Exhibition
Date: 5 – 11 September
Venue: 1/Fl, Metal Zone, Elements, 1 Austin Road West, Tsim Sha Tsui