Over a century ago, a small company began manufacturing cast iron radiators in Gavà, Barcelona. Since those long-ago days, that same entity – Roca – has become a global leader in the luxury bathroom fittings sector, with a far-flung footprint ranging from South America and Europe to Asia. In spite of its global presence, though, it remains 100-percent Spanish at heart. It’s this sense of national pride that has seen Roca become the regional sponsor of the Spanish national men’s football team – also dubbed by fans as “La Furia Roja”.
Speaking of this sponsorship, Rubén Rivera, Director of Marketing for the Royal Spanish Football Federation (RFEF) says, “The collaboration between RFEF and Roca represents the innovation and passion of the Spanish culture and sports. Roca shares the same professional and pioneering spirit of the Spanish National Football Team, and we are excited to collaborate with Roca, and look forward to working together for years to come.”
With La Furia Roja snagging a much-coveted silver medal at the recently concluded Tokyo Olympic Games, Roca cheered them on and celebrated their amazing performance through an array of attractively decorated double-decker campaign buses – all burnished in the team’s signature red hue – right here in Hong Kong. Keep your eyes peeled for these attention-grabbers, which are proudly emblazoned with the team logo and its star players, in addition to visuals of some of the hero products currently available from the Spanish bathroom furnishings brand.
In addition to supporting the national team, Roca also focuses on product design achievement and the wellbeing on the customers. Among the many cutting-edge products coming soon to its RocaConcepts flagship store in Wanchai, a highlight is the Ohtake washbasin. Crafted by renowned Brazilian architect Ruy Ohtake, its beautiful egg-shaped form is inspired by Mother Nature herself, with its gentle curves encapsulating oceanic waves and the ever-changing line of the horizon. Recognising its many inherent merits, the Ohtake washbasin was even awarded the highest honour (‘Best of the best’) at the 2019 Red Dot Design Awards. Available in white, brown or black, this prize-winning minimalist creation is sure to bequeath any bathroom with a subtle elegance.
Another star turn in Roca’s catalogue is its collection of colour PVD faucets. Available in a variety of shapes in the buyer’s choice of a matte or shiny finish, there is an arresting array of cool hues to choose from, though the brushed titanium black version is to be particularly recommended. Each is triple-plated with layers of brass, chrome and nickel, an innovative combination that means these faucets aren’t just highly resistant to corrosion and limescale content in the water, they are scratch-proof as well. As with all Roca products, the taps embody smart living and beautiful functionality with perfect aplomb.
To stay up-to-date on the latest Roca happenings, scan the following QR code and follow the RocaConcepts Facebook page:
RocaConcepts. 1/F, The Hennessy, 256 Hennessy Road, Wanchai. (852) 2510 2677. www.roca.hk