Bell & Ross celebrated the launch its new Watch Beyond campaign in Hong Kong with an exciting, multifaceted exhibition dubbed Search for Extremes. Attendees were among the first to lay eyes on the new limited-edition Burning Skull Bronze watch. We sat with Bell & Ross General Manager Mr. Fabien de Nonancourt to find out more.
What is the inspiration behind the “Search for Extremes” exhibition?
From the beginning, Bell & Ross created watches especially for military use. We were dedicated to manufacturing high-performance watches that could withstand intense pressures.
Drawing from that, we have launched the Search for Extremes exhibition. The exhibition is divided into three distinct categories: air, earth and sea. For air, we drew inspiration from fighter pilots. For earth we looked to extreme car racing such as Formula 1. For our newest category, sea, we were inspired by deep sea divers.
Tell us about the new watch model you are unveiling at the exhibition.
The new watch that we are unveiling is very special for two reasons. Firstly, we’ve taken two of our iconic Concept Skull pieces and merged them into one spectacular creation: the BR01 Burning Skull Bronze. Secondly and more importantly, this limited-edition timepiece will only be available in Hong Kong and China, nowhere else.
What are Bell & Ross’ plans for the future?
Firstly, we are looking to grow our footprint in Asia, which began with the launch of Bell & Ross subsidiaries across the continent.
We are also planning to expand into the luxury segment. Bell & Ross already has an impeccable record of Swiss watch making craftsmanship, so it’s a very logical next step.
What is your favourite Bell & Ross watch?
My favourite watch is the BRV2-94 Bellytanker, which I’m wearing right now. It’s part of a 500-piece limited edition model inspired by fighter planes from WWII. It perfectly represents Bell & Ross’ ability to blend its military heritage with cutting-edge modern design.
Thank you.
Text: Tenzing Thondup
Images: Gigi Ip, Bell & Ross