The collision between two of mankind’s greatest passions – motoring and watches – was a surprise to almost no one. After all, both were dedicated to pushing boundaries, setting records, and, most importantly, inciting that incurable burst of adrenaline in their enthusiasts. In recent times, though, the pace of new car-watch collaborations hitting the market has revved up significantly.
This hot horology trend has yielded some true standouts. Take, for example, Bulgari’s casual yet sporty Octo Retro Maserati GranSport, which is perfect for everyday wear. (Check out our extended review of this watch here.)
On the more extreme end of the spectrum is the Excalibur Aventador S from Roger Dubuis. Modeled on the engine of a Lamborghini Aventador, it was crafted from the self-same carbon fibre favoured by the Italian supercar maker – a relatively new material in the world of haute horlogerie. It’s the perfect example of how car-watch collaborations have spawned innovative new techniques.
Equally grandiose avant garde is Hublot’s Techframe Ferrari 70 Years King Gold Tourbillon Chronograph. This particular timepiece was created in celebration of Ferrari’s 70th anniversary. With just 70 pieces made, it’s a true collectors’ piece.
This brings us to the newest kids on the car-inspired watch block: Tag Heuer’s Formula 1 Aston Martin and Carrera Heuer 01 Aston Martin. Launched last week at the International Geneva Motor Show, these models were unveiled after an announcement that Tag Heuer was now the Official Partner, Official Timekeeper and Team Performance Partner for the Aston Martin Red Bull Racing team.
At the event, Britain’s much-loved motoring company also revealed a brand new Vantage GTE boasting Tag Heuer’s signature colours. The car is set to compete in the upcoming 24 Hours of Le Mans race in June.
The Tag Heuer-Aston Martin relationship is just the latest in a series of car-watch collaborations, but if their new timepieces are anything to go by, it may just be one of the most fruitful.