With a Christmas celebration that would make even Père Noël proud, French maison Cartier transformed Hong Kong’s iconic Tai Kwun Centre for Heritage and Arts recently, ushering in the festive spirit for the community and holiday lovers alike.
Not your typical caroling carousal, a Cartier Christmas wowed patrons with a festive assortment of entertainment and vibrant attractions, kicking off the show with a lighting ceremony officiated by the brand’s Regional Managing Director of Cartier North Asia, Nigel Luk. What followed was surely a delight to the ears of those gathered, a musical performance led by renowned musician Vicky Fung, known for social enterprise Every Life is a Song (ELIAS).
In line with its avowed mission to support and showcase local talent, Cartier invited children’s choir group Red Vocal Academy, capella group Senza A Cappella and award-winning singer Andy Leung Chiu Fung to perform for the evening.
In addition to the scintillating music, party-goers were also wooed with the gigantic 12-metre high Christmas tree, decorated with an impressive 4,000 ornaments and 20,000 LED lights. Those interested in cherishing the moment forever could also take photo keepsakes with Cartier’s ornamental bellboys in front of the towering tree. Non-profit organisation Hong Chi Association also presented cookies, spreading the joy of sharing, as befits the charitable holiday.
From 14 December 2018 to 1 January 2019, fans of the of both Cartier and Christmas can visit the spectacular display, replete with 110 lavish gift boxes, to celebrate holiday cheer, and of course, take a picture keepsake.
While Cartier’s Christmas tree may certainly be classic, the lavish jewellers are also keeping up with the digital age by encouraging guests to interact with the brand online by taking their photos with the four bespoke Facebook filters of Cartier, available in the boutique, next to the Christmas tree, and online.
Cartier Christmas at Tai Kwun
Date: 14 December 2018 – 1 January 2019
Venue: Parade Ground, Tai Kwun, 10 Hollywood Road, Central
Time: 10:00AM – 11:00PM