One look at the hordes of screaming teenage fans standing outside Emporio Armani’s Aoyama, Tokyo boutique last week and one might have assumed that a pop star was inside. And that guess would be absolutely correct. Canadian singer Shawn Mendes was actually on site promoting the Italian label’s newest gadget: the Connected Smartwatch.
Mendes, who was tapped as brand ambassador for the hi-tech gadget, proudly showed off his timepiece at a live press conference in the store before rubbing elbows with local celebrities and mingling with his fans.
Emporio Armani’s Connected Smartwatch doesn’t just blend new technology with the brand’s signature style, it also emphasises flexibility and usability. Compatible with both Android and iOS phones, its Saved Faces app allows wearers to choose from eight different face designs to be matched with one of 11 strap options. The watch is now available at https://www.armani.com/ as well as select stores worldwide.