Davidoff’s gregarious CEO, Hans-Kristian Hoejsgaard, was at Art Basel last week to present the brand’s Humidor Damajagua.
The humidor, crafted by renowned French marquetry artist Rose Saneuil, is seen by the company as an ode to the Caribbean.
Saneuil was inspired by Davidoff’s Caribbean heritage and the forest of Damajagua in the Dominican Republic.
The drawing shows a vibrant vermilion bird, a symbol of natural benevolence, swooping over a mystical Caribbean forest, encouraging the tobacco leaves beneath to thrive.
Davidoff has been cultivating filler tobacco in Damajagua since 2002.
The luxury cigar brand also operates the Davidoff Art Initiative, launched in 2012 in the Dominican Republic.
The Art Initiative supports contemporary art and artists in the Caribbean.
We sat down with Hans-Kristian at Art Basel to discuss how Davidoff attracts new clients and its links to the art world.