With 2019 just a few days away, is your business ahead of the curve when it comes to digital trend predictions for the next year? Check out our top picks from next year’s digital trends to give your business an edge over your competitors.
Artificial Intelligence
With more than 60% of businesses implementing Artificial Intelligence in the last two years (as per Narrative Science reports), AI will continue to be one of the strongest digital trends in 2019 and is predicted to be even more all-pervasive, thanks to ongoing technology improvements.
Influencer Marketing
Social media influencers will continue to sway market trends in 2019, with advertising spend on influencer marketing poised to grow up to US$10 billion by 2022, according to the Business Insider Influencer Marketing Report. This is especially true for advertisers who want to target younger audiences.
Video Content
According to Tubular Insights, by 2019, 80% of online content will be in the visual form. So while content remains king, it’s safe to say that much of its reign will be dictated by how good it looks visually.
Voice Search
An estimate by Klick, a healthcare, business and workplace solutions conglomerate, predicts that, by 2020, one-third of all Internet search will be done without touch and 50% of these will be through voice. In keeping with this upcoming digital trend, advertisers would have to tweak their keyword optimisation to make it voice-friendly.
Visual Recognition
Besides voice, visual search will increase in 2019. With users being able to upload an image of the product they are looking for, the whole search option becomes even more interactive and engaging. Google, Amazon and Pinterest are just a few of the big names that are already cashing on in this new digital trend.
Chatbots
Yet another digital trend to watch out for is the rise of chatbots, the AI-powered assistants the help conversational commerce for websites and mobile apps. A recent study by Oracle has predicted that 80% of businesses are already using chatbots or are planning to use them by 2020.
Augmented Reality/Virtual Reality
As users get more and more accustomed to enhanced multisensory experiences, Augmented Reality and Virtual Reality become a must-have for businesses. According to Statista, the VR and AR market is worth US$27 billion and expected to reach US$209.2 billion in only four years.