Italian luxury menswear brand, Ermenegildo Zegna, recently hosted a cocktail party titled ‘Crafting Modernity’ at the Hong Kong Maritime Museum. Through an informal interactive session, guests were given a walk-through of the meticulous processes and the latest technologies that the atelier uses to ensure best quality.
The top draws of the event were the brand’s iconic PELLE TESSUTA Leather Collection and the Zegna Toyz Collection. For the PELLE TESSUTA collection, Ermenegildo Zegna has imitated the traditional method of weaving clothes onto leather by using thin strips of nappa leather, giving the leather goods a refined, layered-textured finish.
The party also saw the launch of the Zegna Toyz Collection in Hong Kong. Featuring a wide range of home, travel and gaming products, the items take care of three crucial aspects of a modern gentleman’s life. “Essential” features leather accessories suited for professional life, like coin cases, business card cases, sunglass holders, etc., while “Toys”, with its selection of travel games, like domino sets, playing cards, etc., provide the perfect distraction for ‘down’ times, in between long-haul flights, for an evening at the club and so on. The “Technological” collection, created in collaboration with Master & Dynamic, a premium audio brand, includes a series of multimedia must-haves like headphones and turntables.
Celebrities such as Sean Lau, Moses Chan, Tim Wong and Alfred Hui attended the party to show their support for the brand.