Research shows that the haircare market is expected to reach USD$110.70 billion within the next five years, more-or-less telling us that a lot of guys and gals have been taking their bobs and dues pretty seriously as of late. Indeed, more than ever consumers care about their hair and are willing to put in the extra work and dollars to keep it in style and most importantly, to keep it healthy. No longer shrugging off their stylist’s advice that strong hair comes from at-home care not just from the salon’s magic touch, luxury haircare products are leaving the salon and going home with clients after appointments.
Those looking to save their hair from the harsh effects of the environment as well as over-styling, are best suited to find a deep condition or repair hair mask, and with an abundance of luxury hair masks now on the market practically begging you to take them home and bring your hair back to life, it can be difficult to narrow down which ones are simply making waves because of perfect-PR promotions and those which deserve their rightful hype. Here at Gafencu we’ve tried and tested an array of luxury hair masks and narrowed down our favourite four to help you get your hair back in shape.
Briogeo
Don’t Despair, Repair! Deep Conditioning Mask
New York-headquartered Briogeo came into the haircare market with the noble pursuit of diversifying the haircare game by appealing to strands of all types and creating products that could actually live up to the hype (which has a tendency to be undeservedly bestowed upon any product over a certain dollar mark). The Don’t Despair, Repair! deep conditioning mask has been tried and tested by the Gafencu team to much-loved results, especially for chemically-treated and dry hair. Delivering on its promise to reduce unwanted breakage and strengthen hair, leaving your once fried strands feeling healthy and luscious again.
Kevin Murphy
Young Asian Masque
Well-tried by our team, the products of Australian lead Kevin Murphy, have been a permanent fixture in our shower shelves since the brand became a household name back in 2007 for it’s iconic “beach waves”. The Young.Again.Masque delivers deep conditioning to your hair providing you with the softness and shine that you’d expect only to be able to get from a visit to your most trusted luxury salon. With ingredients that are made up of wide assortment of oils and moisturizers one might be afraid of unwanted waxiness, but the mask proves to be light and only a small amount is needed for optimal results.
Moroccan Oil
Restorative Hair Mask
Perhaps the best known of the bunch, Israeli oil-infused haircare perfecters Moroccan Oil has been transforming dead-ends to magnificent manes for over two decades. Its a collection of products inspired by the Mediterranean is loved not only for its ability to put an end to frizz and breakage but for the incredible smell. The Restorative Hair Mask is ideal for hair that has been damaged from overdoing it with straightening tools and chemical products (bleach, we’re talking about you), with help from its healthy dose of Vitamin E and Shea butter, your combs and brushes will certainly be less full of perished strands of the past.
Olaplex
No.3 Hair Perfector
California based haircare gurus Olaplex, have certainly been transforming the hair care industry as of late with their game-changing products No.1, No.2 and especially No.3. When hair starts to break, who are you going to call? Olaplex. Its Numbers series include patented active ingredients for straightening the bonds of your hair strands, by which it can restore compromised locks to a healthier state. The best part is it’s salon formulas bottled into a perfectly convenient at-home treatment. Tried and beloved by the Gafencu team, this bottle of perfection saved us many unwanted trips to the trimming chair.
Text: Bailey Atkinson