Panerai, the high-end maker of sports watches, recently thrilled local fans when it opened its first-ever Greater China pop-up store at Harbour City, Ocean Centre. For the special exhibition, the Florentine-headquartered maison, which has been crafting precision timepieces since 1860, transformed the intimate 75sq.m space into a mystical underwater realm as imagined by its Creative Director Alvaro Maggini.
Accented to highlight the brand’s maritime heritage and focus, the Panerai pop-up store features powerful images of sharks and an impressive octopus tentacle display set against an aquatic backdrop of rocks, shells and sand. Amid this eye-catching showcase were nestled some of Panerai’s newest novelties.
At an exclusive sneak preview, media friends were invited to peruse these latest designs, including the all-new Luminor Due 38mm and Luminor Due 42mm, crafted from lightweight titanium in these latest iterations. Also on display was another titanium creation, the Luminor Due 45mm, which comes equipped with the cutting-edge P.4002 movement, a three-day automatic design burnished with off-centred oscillating weights. Guests were also treated to interactive entertainment such as an underwater VR adventure, and a selection of delicious Italian liqueurs and canapes.
