Category: Manufacturing

Sa Sa director Melody Kwok-Chan talks beauty and brand strategy

Melody Kwok-Chan is the director of corporate strategy and development at cosmetics retailer Sa Sa International Holdings Limited.

You spent a decade abroad. What brought you back to Hong Kong?

I attended high school in Canada for two years and then moved to Australia. I went to university in Melbourne, first studying marketing at RMIT and then earning my master’s in international business from Monash.

I’m a pretty independent person, but after eight years in Australia I started to feel homesick so I decided to move back to Hong Kong. I love everything about Australia – the food, the weather, the vacation spots – but career-wise Hong Kong is a better fit for me. Plus, my family is here.

Based on my experience, I would advise students to go abroad to learn about another culture firsthand. Experiencing it for yourself is much more meaningful than reading about it in a book or seeing it on TV. Looking back, I wish I could have studied in more countries and learned different languages.

Your parents founded Sa Sa nearly 40 years ago. Did you think you’d end up working for the family company?

 I’ve had an interest in cosmetics ever since I was young and always dreamed of working in the beauty or fashion industry. I think that can be attributed to my parents’ influence and all the hours I spent in Sa Sa stores growing up. My parents occasionally let me sample the products while helping out at the shop. Cosmetics were practically my toys.

On top of that, after graduation I wanted to help reduce my parents’ workload, so I decided to complete the company’s management trainee programme. After that, I joined Sa Sa’s marketing department.

What does your role at Sa Sa entail?

I oversee marketing, product development and business plans. On the product side, I’m tasked with selecting the highest quality products for our stores.

I also monitor beauty trends. European and Japanese brands used to be the most popular, but customers now want Korean products.

On the marketing side, we organise a few major annual events, like the Sa Sa Ladies’ Purse Day, held in conjunction with The Hong Kong Jockey Club.

How has Sa Sa grown over the years?

The first Sa Sa store was in a basement and measured only 40 sq.m. There were two employees: my mom and dad. As the first male consultant at Sa Sa, my dad quickly learned the value of his opinion. When my dad told a customer that a certain shade of lipstick looked beautiful on her, she almost always bought the product. Now you can see many male beauty consultants in our stores.

My parents then opened their second shop in Causeway Bay, right beside Sogo. From there, Sa Sa continued to grow. We now have about 60 shops in mainland China, 100 in Hong Kong and more than 280 altogether in Asia.

To what do you attribute Sa Sa’s success?

I think it all boils down to our products and service. We stress the importance of quality and train our staff to provide excellent customer service. Our beauty consultants undergo nearly 260 hours of training, enabling them to provide personalised beauty advice to our customers.

How did you get involved with the Hong Kong Girl Guides Association?

My mom is also a member, so I learned about it through her involvement. I love having the opportunity to work with teenage girls. I created a cosmetics course for the girls to learn how to look professional and put-together when they enter the workforce.

I also helped establish Sa Sa’s first charity platform – the Sa Sa Making Life Beautiful Charity Fund – in 2013. It has been helping young people build self-confidence and spread positive energy throughout the community.

Do you have a role model?

It would have to be my parents. They started Sa Sa in 1978 when it was just a tiny shop in Causeway Bay and transformed it into the first cosmetic one-stop shop in Hong Kong. My mom is extremely detailed, while my dad is adept at managing a business. They’ve taught me so many important lessons, and I’m still learning from them.

Thank you.

Interview: Emily Petsko

For the full article, please check out the latest issue of Gafencu’s print magazine or the Gafencu app. Download the app from the Google Play Store or Apple App Store

The Vinci Code: Vinci Wong on becoming Tung Wah chairman and LGBT rights in the city

Vinci Wong is founder and chairman of Chinese medicine pioneer 3 Kings Holdings, a subsidiary of the Wongs’ WKK Group. Following his highly publicized marriage to partner Kevin Chow last year, he also prepares for the coming year as chairman of the city’s most prominent charity organization, the Tung Wah Group of Hospitals. We caught up with the former TVB star at the new Kerry Hotel (a Shangri-la brand) in Hung Hom.

Your career took off when you became a talent with TVB and artist with ATV. Did you always see yourself getting into entertainment?

I’ve been enamoured with the entertainment industry since I was young. I liked to express myself. Whenever they had games on those radio programmes I’d always phone in – not for the prizes, but for the thrill of hearing my own voice on air.

What were your first steps into that career then?

My first forays were in radio, during my days in Vancouver. I spent high school and university in Canada, where I entered an international Chinese DJ contest. I got into the top 10, which landed me a gig in one of Vancouver’s Chinese radio stations. I worked there for four or five years. Once I finished my studies, I came back to Hong Kong and joined Metro Plus Live, and then TVB.

What made you decide to move?

It was time. I was with TVB from 24… 13 years later I was already towards my 40s.

I had a lot of opportunities, but it was getting repetitive. A lot of shows are done every year, like the annual countdown, beauty pageants, charity shows. I found myself standing on stage and saying the same thing again and again. I kind of got scared, asking myself ‘Do you want the rest of your life to be like this, doing the same thing?’

I couldn’t find anything new about what I was doing. I could still manage to change myself, but had I waited 10 more years it would have been too late.

Let’s talk about your upcoming year as chairman of Tung Wah, which starts next April. What are your plans for that?

I want to create more awareness about Tung Wah. Most people might think that it’s old fashioned as it’s been around for 150 years, but I want to change that. I hope I can leverage my prominence as somebody people have been seeing on TV over the years.

When you married your partner of 7 years, Kevin Chow, in Vancouver last year it made the headlines in Hong Kong as the first same sex marriage in local entertainment. How did people react?

My family, relatives, old school friends and even the management at Tung Wah – they all supported me. This gave me a lot of confidence to take the next step in our relationship, and I’m thankful for that.

It’s been in my head for a long time: If I met someone I think is the right one, should I get married? But before meeting Kevin, there was never the right person.

How was your journey coming out?

Whether straight or gay, you just know it inside of you. It wasn’t something I ever questioned. In my generation especially it wasn’t easy; I told my family when I was in my twenties and I had other problems making me unhappy. On top of all that I was tired of hiding my sexuality, so it happened all at once. I told them about my problems, ‘Oh and by the way, I’m gay’ [laughs].

They might not have embraced it at first, but it wasn’t a big drama. In the end they not only accepted it but wanted me to find the right person with whom to have my own life and family as well.

After you married Kevin, you became a role model for the city’s LGBT community. How are you handling that unintended role?

I do my best… a lot of organizations like Pink Dot and BigLove Alliance call us to support their events; we’re asked to join demonstrations like the gay parade.

We would definitely want to do more for society, for younger ones of future generations. We’re talking about equality here. Same sex marriage is a must in the future.

Text: Julienne C. Raboca

For the full article, please check out the latest issue of Gafencu’s print magazine or the Gafencu app. Download the app from the Google Play Store or Apple App Store