The halls of Savannah College of Art and Design (SCAD) Hong Kong were abuzz with excitement and celebration last Thursday night, as they debuted their partnership with The Walt Disney Company.
Through a sponsored design project to commemorate the 90th anniversary celebration of the iconic character Mickey Mouse, 27 of the college’s students from different disciplines were chosen to work on the impressive collaboration. Focusing on the design concept of Mickey Mouse’s journey through time here in Hong Kong, SCAD students created sixteen new looks over a course of ten weeks, which showcased the up and coming trend of streetwear fashion.
The fashion line was a love letter, so to speak, to Hong Kong’s past, present, and future street culture, inspired by everyone’s favourite childhood Mouse. When asked about what inspiration she took from her time here in Hong Kong, Fashion Design student Emilie Meka (B.F.A., Fashion), from Montréal, Canada told Gafencu, “I was in awe of the neon lights of Hong Kong especially the cities skyline. Mickey Mouse is a really warm character whereas Hong Kong is such a fast-paced city – I wanted to find a way to mix the two together”.
By giving students the opportunity to receive one-on-one mentorship from the creative team at Disney, the collaboration intended to provide budding designers an environment that would encourage their upcoming creative careers and give a real hands-on experience of what life outside the classroom holds for them.
Well, this is just the first of many collaborations that Walt Disney has green-lighted this year, as part of the beloved mouse’s 90th anniversary. Watch our space for more!
Text: Bailey Atkinson