Viral beauty products that are defining the real and digital world we live in

viral beauty products

In the beauty world, social media plays a big role in influencing consumers and dictating what’s trending, what’s hot and what’s not. Viral beauty product videos are often so persuasive that they will entice you to buy even though you hardly ever wear makeup or convince you to order a perfume without ever having smelled it. The internet saw a multitude of beauty trends. 

Regardless of what the response was to certain trends, what we do know is that these beauty products are often sold out in rapid quick time. The internet, social media in particular, has everyone looking to try out these beauty products for themselves. Truly, the greatest benefit of online shopping is its convenience and the power it holds to help anyone make a more informed purchasing decision. It’s never too late to try out these viral beauty products.

Chanel Les Beiges Water-fresh Tint

viral beauty products

The lightweight and glow skin tint effect that Chanel’s Les Beiges Water-fresh Tint formula is promising has made great strides with its sales on social media apps alone and raised a celebrity following with the likes of Natalia Bryant and Hilary Duff. The fashion house claim that this trending beauty product is an update to their 2022 popular cream bronzer and its tint pairs skin-condition ingredients like glycerine, castor oil and jasmine stem extract with pigmented droplets to treat the skin while expertly providing weightless coverage – making it one of the favourite online skincare-makeup hybrids.

Kosas Revealer Concealer

viral beauty products

With the Kosas Revealer Concealer, you can finally say goodbye to dry under-eyes. This product, which the company describes as “concealer meets eye cream”, appears to combine the greatest features of skincare and makeup in one convenient container. Through a blend of caffeine, arnica Montana, pink algae extract, hyaluronic acid and peptides, the clean concealer looks to brighten, soothe, and plump the skin while delivering medium coverage and improving skin over time.

Also Read: Algica: The Next Super Ingredient Entering The Skincare Game

Haus Labs Triclone Skin Tech Medium

viral beauty products

Coverage Foundation with Fermented Arnica When we hear the name Lady Gaga it automatically transliterates to a huge fan following. The Triclone Skin Tech Medium Coverage Foundation from Lady Gaga’s Haus Labs line undoubtedly made the biggest effect on social media fans, with the hashtag #hauslabsfoundation amassing nearly 9 billion views to date. Known for its lightweight feel, radiant finish and ability to seamlessly cover redness and dark spots, the Triclone Skin Tech can be applied with a brush, sponge or your fingertips. Powered by fermented arnica, an antioxidant complex and medicinal herbs, this promises to soothe even acne-prone and sensitive skin types.

Dior Backstage Rosy Glow Blush

You may be sure that the popular product will be worthwhile as there are so many blushes to pick from. In addition to dominating the online world, Hailey Bieber shares a testimonial as a fan of Dior Backstage Rosy Glow Blush. Pigmented and vibrant, this head-turning pink blush is said to add an instant flush of colour that even reacts to the skin’s moisture levels for an optimized rosy and glowing finish. 

Saie Hydrabeam Sheer Brightening Concealer

viral beauty products

Much like what beauty filters of many social media apps do to our photos, Saie Hydrabeam Sheer Brightening Concealer does the Photoshop edit effect in real life. With fans signing up to get their hands on this trending item, this Saie option is so worthwhile for its hydrating properties with squalene, glycerine, and tomato extract, brightening abilities and weightless finish. An online superstar like Mikayla Nogueira confesses her love for the product.

Valentino Twin Liner Gel & Liquid Eyeliner

viral beauty products

A forefront to the best eyeliner marketplace is Valentino’s dual-ended pick, known to make a perfectly etched cat eye easy. To help achieve any look, the Twin Liner gel & Liquid Eyeliner has a semi-matte and ultra-fine liquid on one end and a gel in four colours such as classic black, deep red, navy blue, and mocha brown on the other. Not to mention that it sets to the skin smoothly and does not budge during the day. 

Also Read: Best smudge-proof makeup to wear under your mask

Rare Beauty Warm Wishes Effortless Bronzer Sticks

viral beauty products

Another celebrity-owned and founded make-up brand is Rare Beauty by Selena Gomez. Claimed to be the beauty companion to everyday women, Warm Wishes Effortless Bronzer Sticks understands the importance of most makeup items simply sticking to daily regimens to allow pigment to impart quickly and easily. Designed to blend and go, this creamy number delivers a sun-kissed warmth able to wake the skin up in seconds.

(Text: Joseff Musa)

Read the full version of the article in the February 2023 issue (pg: 38). Available on the Gafencu app on Android and Apple.  

Wake up & Makeup: Beauty essentials for a dazzling party look

Putting on the perfect, full party face can be daunting, especially as today’s consumers are spoiled for choice by countless, tempting products on the market. But never fear, for here’s our step-by-step guide to Instagram-worthy posing. Appearing your absolute best, you can look back on the special moments with pride and joy – after all, Christmas and New Year come only once a year. 

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Start with a clean, clear canvas courtesy of French luxury house Givenchy’s colour-correcting Prisme Primer. Settling gently on the skin with a smooth matte finish, it evens out the complexion while fortifying the dermis with SPF 20 and a vitamin- and anti-oxidant-rich formula. 

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Next, blend in Studio Skin 15 Hour Wear Hydrating Foundation by Smashbox. The film set-inspired brand based in Culver City, California is known for primers and foundations that give skin an almost airbrush effect. This liquid formula delivers a lightweight, medium-to-full, buildable coverage that is sweat-resistant and stays put under the heat of the party lights.

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For a flawless surface to welcome the colours to come, what better name to help you glam up than makeup artist Natasha Moor? Simply apply her Secret Perfector Concealer on any blemish or visible imperfection. Gliding on this medium-to-full coverage stick concealer is as smooth as butter, thanks to a curved point design that gives you total flexibility and control during application.  

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Follow this with Contour Sculpting Powder from the bag of another star makeup artist, Natasha Denona. It’s just the ticket to give your complexion that natural, softly contoured look. Apply the powder lightly in the hollows of the cheeks, on and under the jaw line, and on the temples. It adds depth and subtly defines the cheekbones for an overall slimming effect.

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Highlight your features with a bright, dewy glow. Placing the attention to the T-zone: forehead, cheekbones, inner eye area, bridge of the nose, chin and cupid’s bow all deserve to be emphasised. Make them prominent with tri-colour palette Le Cushion Encre De Peau Luminous Highlighter by French luxury brand YSL Beauté.

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Now it’s time to set and press. To make sure everything stays in place, spritz your face with Anastasia Beverly Hills’ Dewy Set Setting Spray before pressing on Ultimate Setting Powder from makeup guru Patrick Starrr’s One/Size beauty line. These tip-top setting products impart a smoother, more natural and longer-lasting finish, especially on oily skin since they soak up excess sebum. 

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Moving on to the eyes, the eyebrows need your attention first. French luxury goods conglomerate Louis Vuitton puts out a game-changing, multi-functional product through one of the beauty brands in its armoury, Make Up For Ever. Pro Sculpting Brow is a three-in-one tool built with a slanted-edge pencil tip, brush and sponge tip. It sculpts the brows and thus transforms the face in three easy steps: define, contour and highlight. 

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Next up are the eyelids, and this is where the true fun begins; treat the lids to the plant-based Blooming Edition Garden of Light Palette by vegan beauty brand Dear Dahlia. Boasting skin-loving ingredients and flower extracts in the form of nine buildable, non-creasing, neutral, sun-kissed tones, its velvety mattes, silky-smooth shimmers and high-sparkle glitters offer effortless yet glamo day-to-night glam. 

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To define the eyes, dress the lash line with Selena Gomez’s Rare Beauty standout, Perfect Strokes Matte Liquid Liner. Waterproof, smudge-proof and long-lasting, this liner is formulated with ultra-black pigments designed to accentuate the eyes. Due to a built-in, flexible brush tip of some 1,000 vegan bristles, wearers can easily create thin or thick lines with seamless precision and control, whether they are going for a subtle wing or a sharp cat’s eye.

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Adding bold drama to the overall look, you cannot go glam without mascara. New York-based cosmetics company Tarte’s gluten-free Lights, Camera, Lashes 4-in-1 Mascara not only adds definition, but curls as it strokes on for an eye-popping appeal. The mineral- and vitamin-rich formula also keeps lashes perky and fluttering throughout the night.

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Before looking to the lips, spray on Anastasia Beverly Hills’ Dewy Set Setting Spray once more to ensure everything stays in place. Then, finish with a layer (or two) of Gucci Beauty’s Rouge de Beauté Brilliant lipstick. Imparting instant radiance to the face, the lip tint is available in three new shades (in a range of 18) – 308 Lucy Dark Orange, 508 Diana Amber and 517 Abbie Maroon Red. These also provide a nourishing, moisturising and longwearing effect. All done? Finish your routine and you can start making your best impression during the forthcoming holiday hurrah.

 

(Text: Roberliza Eugenio)