New Tudor campaign reveals the #BornToDare spirit of the new Black Bay P01

#BornToDare

Keeping up with the #BornToDare spirit of luxury Swiss watchmaker Tudor, the recent video released by the watch brand shows professional snowboarder Kjersti Buaas teaching David Beckham to snowboard on the Alps. They both reach the peak of a slope covered in fresh snow. 

In regard to the experience, Beckham, who is the ambassador of the Swiss watch label said, “It’s a great thing to be behind, and try and learn from a world-class athlete. It’s been an incredible experience and I want to do more. What do we do next? I don’t know. It’s like we say, born to dare.” 

While they both enjoy their snowboarding session, the former football player is seen sporting the Black Bay P01. This watch promises high performance with silicon balance-spring and a 70-hour power reserve. The four-time Olympian is seen wearing the Black Bay with burgundy bezel and a matching fabric strap. This watch with a vintage design highlights the efforts put into creating and perfecting the ideal watch for divers over more than six decades.

 #BornToDare

Tudor’s slogan #BornToDare emphasises on the brand’s legacy of manufacturing watches that can withstand extreme conditions to suit individuals who enjoy taking part in adventures. In a video produced earlier this year by the haute horology house, Beckham can be seen free-diving underwater.

 #BornToDare

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