It was a delay worth the wait. When our scheduled interview with Winnie Chan, the illustrious Director Asia of Gübelin Jewellery, had to be postponed due to her bout with Covid, we were left momentarily rattled. However, our prospective cover personality’s perspective on the situation sparkled with resilience. “I must admit Covid these days doesn’t bother me anymore,” says Chan, reflecting on the shared experience that has shaped many lives. “Gübelin has been hit hard by it too since the peak, but thankfully, especially due to my team and the people who continually support us, the collective effort is still there. Nothing is impossible if we really work together for the better.”
This battle against the pandemic only seems to have strengthened her resolve, echoing the tenacity that marks her leadership in one of the world’s most prestigious jewellery houses. Chan’s journey may be adorned with challenges, but like the exquisite gems she curates, it’s also filled with brilliance, and more brilliance.
Spark of Passion
Winnie Chan’s journey began in Hong Kong, but her upbringing took her across the Pacific to Hawaii and California. Her father, garment manufacturer Star Chan, would “conduct market research through shopping” and this early exposure to the world of fashion ignited her passion for aesthetics. Her mother’s love of jewellery further deepened this fascination. “She would frequently visit different jewellery and I’d come along. This constant exposure nurtured my love for the finer things in life,” she reflects.
Her upbringing instilled an ideology that intertwines luxury with a sense of purpose. “My philosophy is to live and enjoy my life to the fullest in line with God’s plan,” she explains. With such a foundation, it is no surprise that Chan has dedicated her career to luxury, from fashion to high jewellery.
A degree in business administration with a focus on marketing from Loyola Marymount University in Los Angeles – a choice guided by her father’s desire for quality education and a solid path for his only daughter – equipped her with invaluable skills. “Throughout my experience representing luxury brands, I learned that it is crucial to use different marketing approaches to appeal to the targeted audience,” she says. This understanding of market dynamics has proven essential; she previously spent eight years as General Manager of watchmaker Roger Dubuis in Hong Kong, and now oversees Gübelin’s operations in the vibrant South East Asia market.Her pivotal career moment came in 2012 when the Gübelin family approached her to establish their first retail presence in Asia. “Oh my gosh, yes! Building the Gübelin Hong Kong Salon in 2013 was a significant step,” she exclaims.
Bezels of Success
What draws her to Gübelin is its unique position in the luxury market – the Swiss house, which began in 1854 as a Lucerne watchmaker, became a leader in gemmology, renowned for its authenticity and expertise. “Gübelin jewellery sources only the rarest and highest quality gemstones, accompanied by our Gemmological Reports [issued by the Gübelin Gem Lab],” she explains. This commitment to excellence stems from a 170-year heritage founded on the values of authenticity, expertise and inspiration. She believes that Gübelin differentiates itself through its family ownership, innovative spirit and holistic gem expertise. “No other house has a renowned gem lab, which sets us apart,” she asserts with a mindful smile.
Chan’s responsibilities extend beyond retail; she also leads the Gübelin Academy in Hong Kong, sharing knowledge of coloured gemstones. She comes armed with GIA certificates for Diamond and Coloured Stone Essentials and extensive training at the Gübelin Academy in Lucerne. “The academy allows me to improve my knowledge in gemmology continuously,” she says, underscoring her commitment to education and community engagement.
In an industry known for its challenges, she identifies sourcing high-quality coloured gems as a significant hurdle. “People want to know where the stones come from,” she notes, referencing Gübelin’s pioneering Provenance Proof initiative that enhances traceability in the gemstone market. The demand for bespoke services is also rising as clients seek emotional connections to their jewels.
Dazzling Retail Landscape
With changing consumer preferences, especially in Asia, Gübelin has adapted its strategies. “Consumers now want experiences, not just products,” she explains. This shift has led to innovations like the Gübelin Museum in Lucerne, where visitors can learn the history and artistry of coloured gemstones. Locally, they conduct ‘Gem Bite’ sessions to share quick insights about gems, fostering a deeper appreciation.
Chan reflects the ethos of Gübelin in her personal life. “Dr Eduard Josef Gübelin once said that the shapes, colours and light within gemstones create optical realities,” she shares, illustrating her belief in the intersection of beauty and knowledge. She strives to contribute to society using her unique talents, paralleling the company’s dedication to craftsmanship and education.
As a frequent traveller, she draws inspiration from different cultures to ensure Gübelin meets the diverse tastes of its clientele. “Europeans often prefer high-quality, classic designs, while Asians lean towards vibrant colours and striking elements,” she observes. This cultural insight informs her approach to customer engagement. At Gübelin, the philosophy “deeply inspired” is imbued with profound meaning. “Real beauty lies not just on the surface; it also stems from understanding and appreciating its qualities – both external and internal,” she explains of an ethos that permeates all aspects of the brand’s operations.
She believes that true luxury transcends mere possession; it is about understanding the essence of the items one holds dear. With this tenet, she leads the way, ensuring that each piece of jewellery is not only stunning but tells a compelling story, weaving through the threads of its origin and craftsmanship.
A Lifestyle Embellished
Following in her own family’s footsteps, Chan is actively involved with Yan Chai Hospital – Chan lu Seng Primary School. Her father is a former Chairman of the charitable hospital and she has participated in fundraising efforts and served on the School Management Committee. “I saw real needs there, and it moved me to contribute,” she says, espousing that luxury brands can enrich their communities by fostering cultural appreciation and education, and empowering individuals through knowledge.
She cannot be pigeonholed merely as a business leader; she is also a fashion aficionado who embodies the essence of luxury she promotes at Gübelin. As a lover of glitzy shoes and sophisticated attire, she curates her own wardrobe from high-end brands, as seen when we choose from the array of clothes and shoes laid out on her office conference table for the shoot.
Also resonating with pop culture, she is a fan of the celebrated TV series Sex and the City. “I relate to those characters; they represent powerful women adept at navigating life’s complexities, all while maintaining style and grace,” she articulates. Drawing parallels between herself and such fictional icons, she demonstrates how she balances glamour with substantive leadership in the luxury space.
Future Full of Sparkle
As Wu-Tang Clan would say, “Protect Ya Neck” – and that’s precisely what Chan aims to do with Gübelin over the coming years. Envisioning a bright future for the brand in Greater China, her aspirations include “promoting high industry education standards through the Gübelin Academy, focusing on enriching learning experiences for aspiring professionals, and deepening our brand identity”. She also emphasises the importance of customer engagement and innovative retail experiences, believing that personal interactions and exclusivity will forge lasting connections with the region’s jewellery big spenders.
The luxury-sector expert envisions a future where women in leadership positions will grow exponentially. “Women are often detail-oriented and sensitive to customer preferences. I believe they will have an increasingly vital role in the industry,” she remarks.
In Winnie Chan, we find a radiant example of resilience, passion and dedication – a true gem in the world of luxury jewellery. In her world, every gemstone is a narrative, every piece of jewellery reflects a journey and every challenge faced can ultimately lead to resplendent triumphs. In the luxurious realm of jewellery, she doesn’t merely function – she shines.
Photographer: Jack Law|Videographer: Jack Fontanilla