While the rise of house-hold electronic beauty equipment may be a new venture for many beauty companies, for Japanese-based YA-MAN, it’s been part of their larger picture for years. In fact, the brand has been helping the women of Japan experience ‘authentic salon devices’ in the comfort of their own homes over 40 years ago, ever since its founding in 1978, and is now available in Hong Kong.
We spoke to YA-MAN CEO Kimiyo Yamazaki about her vision of the brand, its inception, her favourite products and of course why she is so passionate about delivering salon-quality beauty products for on-the-go working woman to enjoy within the comforts of her home.
Perhaps the most exciting product from the brand, is the Medi Lift, Japan’s first medical silicon mask, which is equipped with high frequency EMS. Ideal for career women with little time to visit the spa, the mask only requires its wearer to place it on her face for 10 minutes for it to work its magic. The magic itself is the automatic workout it gives the wearer’s difficult-to-exercise cheek muscles, while simultaneously helping to relax the often-over-used jaw muscles.
Meanwhile, we also spoke to Heinisguli Simayi, YA-MAN‘s official Make-up Artist about the brand’s RF Beauté Photo PLUS – a product said to be able to treat all types of skin troubles – as well as her personal feelings about why incorporating home beauty technology into our daily lives is imperative to maintaining healthy skin.
To find out more about YA-MAN’s latest offerings in Hong Kong, interested parties can visit the brand’s store within Facesss Queensway Plaza, Lab Concept, Queensway Plaza, 93 Queensway, Admiralty.